Are you an MSP who’s wondering if becoming a VoIP reseller is right for your business? Below, we’ll delve into the advantages of offering VoIP services, such as generating additional revenue, standing out in the market, and deepening customer relationships. Plus, get tips for getting started today.Â
The Benefits of MSPs Being a VoIP Reseller
As an MSP, you can resell VoIP services to your clients under your brand name, which comes with a variety of benefits like:
- Generating More Revenue: Offering VoIP services to your existing and potential clients can create a new source of income, then you can set your pricing and margins to meet your revenue goals.
- Gaining A Competitive Edge: Becoming a VoIP reseller differentiates you from other MSPs who only offer traditional phone systems and positions you as a forward-thinking provider. This is a great opportunity to meet the growing demand for VoIP services as more businesses switch to cloud-based phone systems.
- Reducing Overhead Costs: You can partner with a reputable VoIP provider who will handle your infrastructure, technology, and support. This way, you can avoid the high costs of developing and maintaining your network and equipment. You can also benefit from the expertise and assistance of the VoIP provider.
- Deepen Customer Relationships with Cross Selling: As a VoIP reseller, MSPs can use cross selling strategies to increase revenue. You can fold VoIP services into other products or offer VoIP services during initial sales conversations. This can position you as an effective business partner who puts their customers’ needs and satisfaction as top priority which helps MSPs build long-term customers relationships.
Becoming a VOIP Reseller as an MSP
Here are some steps you’ll want to take as you add VoIP to your list of provided services.
Step 1: Choose your business model
You can either be a VoIP dealer, VoIP reseller, or a reseller for a wholesale VoIP provider. Each option has different levels of responsibility, control, and profit.
Step 2: Search for a credible VoIP provider
Choosing a reliable VoIP provider who will offer the best quality, support, and pricing is essential. It helps if you compare different providers based on their monthly cost per user, commission rate, outgoing call charges, features, and customer reviews to find the best provider for you.
Step 3: Choose a niche and specialize
The VoIP market is highly competitive; nearly a third of businesses currently use VoIP systems, so it’s essential to differentiate yourself from the crowd by choosing a niche and becoming an expert in it, whether it’s a specific industry, customer segment or service offering. Find your unique value proposition and focus on delivering it to your target audience.
Crafting a Marketing Strategy for Your VoIP Reselling Business
Here are some steps and tips for crafting a marketing strategy for your VoIP reselling business:
Define your target audience
Know your ideal customers, their pain points, and how your VoIP solutions can solve them. When defining your target audience, consider size, location, industry, and budget. For example, a great niche could be with startups because 87 percent of startups use or plan to use VoIP.
Build a strong brand
Create a unique and memorable brand identity that reflects your values and the quality of your VoIP solutions. Your brand should be consistent across all your marketing channels, including your website, social media, and print materials.
Leverage social media
You should use social media platforms to promote VoIP solutions, engage with your audience, and build brand awareness. You can also use social media to share helpful and informative content with your audience. Nearly half of internet users aged 16 to 64 have made social media their primary source of information when researching, making it a great place to advertise your business.
Network and collaborate
Attend events and conferences related to your industry and niche, and network with other resellers, providers, and customers.
Providing Ongoing Customer Education and Support for VoIP Resellers
Customer education and support are essential for VoIP resellers to maintain customer satisfaction, retention, and loyalty. Here are some tips on how to do it effectively.
Customer Engagement
Listen to your customers and understand their needs, challenges, feedback, and expectations. You can use surveys, reviews, testimonials, or direct communication to gather customer data and insights. Use this information to improve your products, services, and customer experience.
Develop Resources
Build educational resources to guide your users throughout the customer journey. You can use different formats of educational content like videos and help articles. People have different learning styles – some retain information better when they read it, while others like to see the process in a video.
You can also offer webinars and live training sessions to connect directly with your customers and provide them with the tools they need for success.
How to Future-Proof Your VoIP Reselling Business
Future-proofing your VoIP reselling business means preparing for your customers’ changing needs and expectations, as well as the evolving technologies and trends in the VoIP industry.
Keep learning and updating your skills. VoIP is a dynamic field that requires constant learning and adaptation. Stay on top of the latest developments and best practices. Following industry news and blogs, attending webinars, and joining online communities are all excellent places to do so.
Rhode Island Telephone’s Partnership with Resellers
Becoming a VoIP reseller is a revenue-boosting option for MSPs that can help you attract and retain new and existing customers. At Rhode Island Telephone, we provide our customers with VOIP services, UCaaS, and more. We also offer options for partnerships with resellers. Contact us today to get started.
